About the Project

Our team was tasked with designing, developing, and deploying a new website for a Hawaii based rehabilitation center that focuses on rehabilitation and detox for individuals struggling with addiction.

To fit the budget and scope of work we chose to better understand the needs and expectations of the rehabilitation industry, we took a deep dive into all of the competitors to familiarize ourselves with the industry.

Our Role on the project 

  • Competitive Research 
  • Development
  • Wireframes
  • UI Design
  • Usabiility Testing 
  • SEO
  • User Flow


Build. Measure. Adapt. Learn.

  • Compare and analyze the competition
  • Conduct early usability testing on current user base 
  • Focus on competitive research results that will benefit users
  • Externalize the notes




“We believe that if we make a vibrant, interactive, and modern website it will bring a refreshing new look to the rehabilitation industry. 


From looking at all the reference websites based around the Kono, Hawaii area we found a few similarities that we wanted to avoid. Mobile first design being the biggest hit to most of these other websites. The lack of mobile first designs is a big deal considering 80% of internet users access it through a mobile device.

Here's what the competitors were missing

  • Mobile first design
  • Scalable text
  • Digestible and relative content
  • Information Hierarchy 
  • Social Media Presence
  • Photos and videos that represent the company


Design Impact

Spending some time working with the founders directly who have been through recovery and rehabilitation programs throughout their life as well as the competitive analysis we had a good understanding of where to start. Using this we started drafting up some ideas with paper wireframes.

User Stories and MVP

User Flow

We have created several user flow diagrams from every step of what the user can do on the site. We like to do this for every project no matter the scope of work to stay organized and mitigate pain points.


Low Fidelity Wireframes

Low Fidelity Wireframes

We sketched several paper wireframes that allow us to draw out as many ideas as possible with the knowledge of the required elements to the applications design based on users goals, needs, and frustrations. We took these paper wireframes and built digital versions in Figma to build interactive wireframes for test groups to well…test. 


  • Users found that there was too much information on the home page and skipped past most of it.
  • Users suggested that contact be the last tab on the navigation bar.
  • Users expressed that they liked the idea of videos over pictures and stated it was more interesting.

Design Solutions

  • We focused on removing unnecessary information from the home page and put them on their own respective pages.
  • We rearranged the sitemap hierarchy.
  • We edited a drone footage video of the residence and replaced the homepage image with a tour of the property. 


Mid Fidelity Wireframing

We took our original wireframes and turned them into a black and white prototype in Figma where we iterated on feedback and defined design themes, and visual hierarchy we also played around with several iterations of colors, fonts, and images. Unfortunately due to the scope of work, and time crunch we were unable to run a second wireframe test and went  into development.




Designed For Simplification

After a few iterations and multiple tests and debugging we designed the final screens with Figma We conducted a final A/B test on some elements we were still unsure about during that process we finalized, defined, and implemented the final design patterns, elements, and colors.

Our goal was to make a vibrant, interactive, and modern experience to set our clients website apart from their competition utilizing lottie animations, videos, animations, and most importantly a mobile first design process.


What did we take away from this project

Competitive analysis goes a long way.. Our clients had one goal in mind before we started this project and it was to stand out from the competition. Before taking a dive into the reference websites and similar companies in the area we were unsure how much we’d actually learn from them. Surprisingly we were able to compare and contrast what they were doing and how we could make it better while still maintaining the goal of standing out. 

Limitations aren’t always a bad thing.  This project came with several limitations with the time crunch, budget, and getting a new company out there. With these limitations it forces you to think outside the box and really focus on your MVP. We had to sacrifice parts of our standard design process to fit within the timeline and budget but we were still able to put together a great website and focus more on SEO and driving traction to the site itself with UX better than its competitors. As we continue to work with Hawaii Treatment Center we will continue to iterate and enhance the user experience.